Acquisition / News / Trending

Disney acquires YouTube hit-factory Maker Studios for $500 million

PewDiePie, one of Maker Studio's biggest clients

PewDiePie, one of Maker Studio’s biggest clients

Disney yesterday confirmed the previosly reported $500 million acquisition of YouTube powerhouse and multi-channel network Maker Studios, whose clients range everything from #1 YouTube gamer PewDiePie (Felix Kjellberg) to The Mom’s View Talk Show (for moms – obviously). The final check may even end up as high as $950 million should Maker hit an unannounced set of performance milestones after the acquisition. Although the multi-million dollar fee may seem hefty for simply a group of YouTube channels operated by slapstick jokers to musicians and moms, it counts as a bargain for Disney comparing to what the company actually paid for the likes of Captain America. Exactly what Disney plans to do with Maker’s reported 5.5 billion monthly views and 55,000+ channels isn’t clear yet, but the purchase should give Mickey a solid foot in another streaming-video-giant’s door.

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