One of the most prominent but least reported innovations of the year, Apple iBeacon, is basically ad-pings to your iPhone based on your location at time of usage.
For instance, when you visit a major convenience store nearby your house, an ad of the convenience store’s latest featured product would land in your notification center as an ad ping in hope that you would see it and buy it!
The iBeacon system is yet to be released by Apple.
2. Project Ara
Google, Motorola Mobility and Phonebloks are partnering to create the ultimate modular smartphone for the average user. Should Project Ara be finally said, done and released, it would be the first ever fully customisable smartphone where the user has a say in how the device is made, what it does, and how it looks.
The first Ara Developers’ Conference will be held on April 15-16, 2014. The Developers’ Conference will be held online, with a live webstream and interactive Q&A capability. A limited number of participants will be able to attend in person at the Computer History Museum inMountain View, California.
Project Ara currently has only an industrial design model. We will know more about Project Ara when the Conference takes place.